ISM Cologne is the world's largest trade fair for confectionery and snacks. On more than 100,000 square meters, 32,000 trade visitors will find the latest trends among the more than 1,500 exhibitors. We take care of the brand design and the digital and analog means of communication.
Under the title “Sweet Week”, we developed a design visual that symbolizes the fusion of the two trade fairs ISM and Pro Sweets. Both color worlds form the stylized letter “S”.
The key visual is used digitally and analog in all assets of the signage system.
We developed a completely new key visual for the new “ISM Ingredients” trade fair.
