Sparkasse Werra-Meißner, repeatedly honored as “Best of the Best,” wants to open up new target groups and demonstrate a strong presence in the region. Its brand goals are: closer, more personable, more modern. We developed a communication strategy that highlights appreciation for the community and way of life in the region. The new campaign slogan, “Die von hier” (The ones from here), is accompanied by a symbol: the “heart locator.” This branding element is part of a comprehensive campaign and is also used as a landmark.
Digital & Ambient Campaign: the Heart Locator featuring real people from the region.
Brand book/internal campaign: Employees as brand ambassadors.
Social media
Merchandise with regional references
